Write-up Assignment
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Ch 7 – Write-up Assignment
Instructions:
Read the article listed below and answer the questions below.
Mass Customization at Hewlett-Packard: The Power of Postponement
Your response should be comprehensive and detailed; length of your response – minimum 1
page; single spaced. You should
not be copying and pasting sentences from the article.
Understand the concepts from the article and provide responses in your own words. If you use
terms such as “modular” or “postponement” in your response, you should clearly explain what
they mean.
Provide your response in a Word document
1. What is the difference between Customization and Mass customization? Explain.
2. What are the requirements in terms of Product design and Process design to enable Mass
Customization? Explain with examples.
3. Can mass customization be applied in the context of a Service? Explain with examples.
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