Write-up Assignment

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Ch 7 – Write-up Assignment


Read the article listed below and answer the questions below.

Mass Customization at Hewlett-Packard: The Power of Postponement

Your response should be comprehensive and detailed; length of your response – minimum 1

page; single spaced. You should

not be copying and pasting sentences from the article.

Understand the concepts from the article and provide responses in your own words. If you use

terms such as “modular” or “postponement” in your response, you should clearly explain what

they mean.

Provide your response in a Word document

1. What is the difference between Customization and Mass customization? Explain.

2. What are the requirements in terms of Product design and Process design to enable Mass

Customization? Explain with examples.

3. Can mass customization be applied in the context of a Service? Explain with examples.


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