write a comment about the case(the pdf)

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Cultural Differences

Read “The Cultural Challenges of Managing Global Project Teams: a Study of Brazilian Multinationals.” Comment on how cultural differences affect projects, illustrate with examples from your own experience.

The Cultural Challenges of Managing Global Project Teams: a Study of Brazilian Multinationals.

Rodrigues, Ivete1
Sbragia, Roberto2
Journal of Technology Management & Innovation. 2013 Special Issue, Vol. 8, p38-52. 15p.
Document Type:
Subject Terms:
*International business enterprise management
*Organizational behavior
*Project management
*Diversity in the workplace
International business enterprises — Brazil
Cross-cultural orientation
Author-Supplied Keywords:
business internationalization
global projects
inter-cultural competence
project management
NAICS/Industry Codes:
541611 Administrative Management and General Management Consulting Services
541614 Process, Physical Distribution, and Logistics Consulting Services
541619 Other management consulting services
The internationalization of Brazilian companies brings a new reality: the need for implementation of global projects that bring, in turn, the challenge of managing multicultural teams. Since this is a recent phenomenon with little theoretical development, this study sought to understand the relationships between cultural characteristics and management teams of global projects in Brazilian multinationals. To carry this discussion forward, we studied six cases of Brazilian multinational companies, with the aim of deepening the understanding of the management of global teams, involving the planning, deployment, development and management of human resources. Among the projects studied, it was found that there is very little concern with the specific issue of multiculturalism and little inter-cultural incentive to the development of team members, which ends up hindering the construction of a global mindset, important for the Brazilian multinational companies to performs uccessfully a broad. Faced with this situation, each of the managerial processes mentioned were presented with a number of actions to be undertaken by the project manager in three different dimensions: the project itself, the organization and the global environment. The work contributes, thus, to enable Brazilian multinational companies to manage their global teams in order to maximize the advantages of global teams, such as increased creativity and innovative capacity, but avoid the problems that multiculturalism can bring, ranging from conflicts between people to project failure. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Technology Management & Innovation is the property of JOTMI Research Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Author Affiliations:
1FIA Business School, Rua José Alves da Cunha Lima, 172, São Paulo, Brasil
2School of Economics, Business and Accounting at the University of São Paulo, Av. Prof. Luciano Gualberto, 908, Cidade Universitária, São Paulo, Brasil
Accession Number:


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