Which of the following activities best describes a salesperson’sjob? Select one: a. manage production of goods b. manage information c. devise marketing strategies d. set prices e. research on product development ________ measures the average number of times a person in atarget market is exposed to the message. Select one: a. Frequency b. Impact c. Reach d. Relevancy e. Noise The goal of ________ advertising is to promote an industry,company, family of brands, or some other issues broader than aspecific product. Select one: a. comparative b. product c. institutional d. pioneering e. competitive ________ takes advantage of a salesperson’s technicalknowledge. Select one: a. Geographic orientation b. Customer type c. Workload method d. Market organization e. Product organization “Buy 1, get 1 half price” is an example of the sales promotionapproach of ________. Select one: a. premiums b. multiple-purchase offers c. product placements d. loyalty programs e. rebates Attached
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