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* What does your financial analysis reveal about the firm? How well or badly is the company performing?
Use some financial metrics to support your answer. It is very important that you use several measures of firm performance to analyze your chosen company’s performance. Additionally, you should compare these metrics over an extended time period. Further, you should compare these metrics with those of the best performers in your chosen industry.
Develop key financial ratios and analyze them in terms of trends, industry comparisons, etc. Financial data presented without some solid comparisons