WEEK 5 DQ 1What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?WEEK 5 DQ 2Describe what is meant by product mix and provide examples from a Fortune 500 company.WEEK 6 DQ 1What are the characteristics of marketing channels? What three factors should be considered when designing one?WEEK 6 DQ 2What are the benefits of multiple marketing channels? Are there any disadvantages?
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