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As we have discussed in this module, Search engine optimization (SEO) and Pay per click (PPC) offer many advantages to online marketers. Which one provides a better value from a digital branding perspective?
Find an article that compares SEO and PPC and pose your own argument as to which one provides better value for a company’s digital branding. In the forum, discuss your findings and share the link to the article so that the rest of us can read it too.