Case 13: Should Employees Use Social Media Sites at Work?
1. Why do you think results are so mixed on the use of social networking in the workplace?
2. What are some possible upsides to utilizing social media as part of an integrated marketing strategy, especially in digital marketing?
3. What are the downsides to restricting employee access to social networking sites?
4. You work for a small company that wants to use social media to increase awareness. However, the CEO is worried that employees might use social media for non-work purposes. the CEO Has charged you with developing a social media policy that employees can reference when using social media in the workplace. Provide a list of recommendations for monitoring and regulating social media use.
Word count is at least 1000 words for total assignment with 3 APA scholarly sources 1 being the textbook. The textbook will help with this assignment plus the other outside sources.
Textbook: Ferrell, O., Hirt, G., & Ferrell, L. (2015). Business in a Changing World (10th ed.). New York, NY: McGraw-Hill Education.
Please use in-text citation (author’s last name, year)