webd222 cookies what do they do dq wk 1

Discussion Points:

Cookies, what DO they DO?

In the world of Web analytics there is a debate revolving around cookies that never seems to be resolved or truly understood. Cookies are a very simple and well-established way to track visitors to your web site. However, their simplicity and transparency makes it very easy for users to turn off cookies or delete them from their computers. Cookie information is vital for web analytics because it identifies visitors, their referring source, and subsequent page view data. What is a business to do?!

The new Pokémon Go has been released for Smartphones! It’s the latest craze or just crazy?! Check out the terms of service/privacy policy and this snippet on last week’s topic – cookies. Provide your analysis on the policy snippet or the entire policy itself. Pokémon Go! or Pokémon No! What do you decide?


Background Reading: Information Collected Using Cookies and other Web Technologies .

Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information on our Site.

“Cookies” are small text files that are placed on your hard drive by a Web server when you (or your authorized child) access our Services. We may use both session Cookies and persistent Cookies to identify that you (or your authorized child) have logged in to the Services and to tell us how and when you (or your authorized child) interact with our Services. We may also use Cookies to monitor aggregate usage and web traffic routing on our Services and to customize and improve our Services. Session Cookies are deleted when you (or your authorized child) log off from the Services and close the browser. Persistent Cookies remain on your computer and will identify how you use the Services over time. Although most browsers automatically accept Cookies, you can change your browser options to stop automatically accepting Cookies or to prompt you before accepting Cookies. Please note, however, that if you don’t accept Cookies, you (or your authorized child) may not be able to access all portions or features of the Services. Some third party services providers that we engage (including third party advertisers) may also place their own Cookies on your hard drive.

“Web Beacons” (also known as web bugs, pixel tags, or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes. For example, we may use Web Beacons to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).

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