Cookies, what DO they DO?
In the world of Web analytics there is a debate revolving around cookies that never seems to be resolved or truly understood. Cookies are a very simple and well-established way to track visitors to your web site. However, their simplicity and transparency makes it very easy for users to turn off cookies or delete them from their computers. Cookie information is vital for web analytics because it identifies visitors, their referring source, and subsequent page view data. What is a business to do?!
Background Reading: Information Collected Using Cookies and other Web Technologies .
Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information on our Site.
“Web Beacons” (also known as web bugs, pixel tags, or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes. For example, we may use Web Beacons to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).
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