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Submit your 1-4 Case Study here.
Read the case “Emerging Markets: Microsoft’s Evolving China Strategy” from the textbook. Complete questions 1 through 4, and complement your analysis with contemporary industry-, country-, and firm-specific research.
Suggested Resources: 2012 Microsoft Annual Report and company website
- Company: OneSource and Value Line
- Market and Industry Analysis: Net Advantage and MarketLine
Commentary may include Bloomberg, Reuters, Financial Times, or industry publications
For additional details, please refer to the Case Study Guidelines and Rubric document.