Use the two articles covering the Customer Experience topic (under Knowledge Board Articles) as the basis for your discussion board comments. Students will be graded based on how they integrate concepts and frameworks of the Buyer Behavior lecture materials in understanding the phenomenon described in these articles. Also, students are encouraged to research materials related to this topic from other external sources and list all referenced sources.
IMPORTANT NOTE: YOU MUST START A FRESH NEW THREAD UNDER YOUR NAME TO Answer the below questions:
Discussion Session 2: a) What is customer experience?, b) What it takes to design a superior customer experience?, c) How to align customer experience, through transformative services, with consumers’ happiness over journey touchpoints? and d) why customer experience is more relevant today than ever before?
please find the attached file for the student posts and comment on each (2 students )