Unit 1 Completed Section
Instructions: Each response requires a minimum of 275 words. Minimally 2 scholarly sources from EBSCO are required throughout the Complete assignment.
1.) Summarize the Coca-Cola case expanding upon consumersâ€™ perspective on soda consumption. Three (3) dilemmas are presented within the case. Discuss one of the dilemmas providing full detail.
2.) A concept discussed in the READ and ATTEND is the triple-bottom-line orientation. What are the three components of this orientation? How can Coca-Cola maximize growth through each component given the decline in soda consumption?
3.) If you were a Marketing Manager for Coca-Cola and were assigned a project to increase market share by focusing on the value proposition and value from societyâ€™s perspective, what recommendations would you provide? Include at least three (3) recommendations and expand upon each recommendation.
Instructions: Each response requires a minimum of 275 words.
Minimally 2 per question scholarly sources from EBSCO are required for the Complete assignment.
Reference reading material is
Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson.