Competitive-Strategy-and-Innovation-Richard-Branson-and-the-Virgin-Group-Case-Study

Dear Study Pool Tutor

I have a ready-made job, and for some comments from the professor I would like from you to do so, and the notes are as follows

Slide

Tutor comment

Action

1

NIL

NIL

2

NIL

NIL

3

This is good.

NIL

4

Is culture a resource?

Is structure a resource?

Is finance a common resource? many virgin businesses are suffering losses?

Please make the appropriate change according to the attached notes

5

Should have tested those whether they are capabilities that granted Virgin competitive advantage over other and common. for instance by applying VRIN test or the 3 tests model

Please make the appropriate change according to the attached notes

6

NIL

7

NIL

8

NIL

9

Highlighted by yellow

-Unclear. Should have elaborated in your Notes.

-Those are general and theoretical.

Please make the appropriate change according to the attached notes

10

Highlighted by yellow

-Aren’t they motivated. Richard said: employee first customer second.

-Isn’t it already there ?

Please make the appropriate change according to the attached notes

11

Highlighted by yellow

-Isn’t Virgin doing so?

-What do you mean by policies. should be elaborated as this section is unfocused

Please make the appropriate change according to the attached notes

12

NIL

13

NIL

14

Poor ref list

Please make the appropriate change according to the attached notes

in addition please follow with below comment also

This is a poor report that is extremely descriptive and theoretical. It lacks analysis. You lost focus many times through and have not used any academic model for analysis.

Q1: you listed all resources without testing which ones are COMMON and LINK separate Virgin Businesses. Needless to say, when we mention capability we mean a resource that is offering Virgin a competitive advantage over others. That is why we need to test them. Please read my in-text comments to know more.

Q2: You relied on financial records and did not use any academic model to analyse. It was theoretical. Nevertheless, while looking at financial records and RoI and market share is a good first step, we need to know that Financial records for Virgin are hard to get. So we need to address the businesses that really do not fall into the strategy characteristics of Virgin and the dominant logic behind its strategy. You should have identified the strategy characteristics. Same applies on diversification criteria and required examples.

Q3: needs to be redrafted in terms of your suggestions pertaining the structure of Virgin and Management changes. Many of what you have mentioned are existing. We need to know what changes you suggest on the current organisational structure and organisational management of Virgin, not management style.

Finally, extremely poor reference list included.

Who can do this work and at a high level I will accept his work provided that the quality and adherence to what come ,,,

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