Answer the following questions regarding the case, the case study will be provided later
- What strategy was Avon pursuing until the mid-2000s? What were the advantages of this strategy? What were the disadvantages?
- What changes did Andrea Jung make in Avonâ€™s strategy after 2005? What were the benefits of these changes? Can you see any drawbacks?
- In terms of the framework introduced in this chapter, what strategy was Avon pursuing by the late 2000s?
- Do you think that Avonâ€™s problems in 2010 and 2011 were a result of the changes in its strategy, or were there other reasons for this?