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In this forum I would like you to take the time to download the “ShopKick” application on your smart phone. Try it out while shopping this week.
Be sure to download the application early enough so that you will have time to experiment with it throughout the week.
Follow the link to the forum and discuss the following questions.
1. Give some examples of places you were marketed to?
2. What were some featured sale items?
3. How many “kicks” were offered to visit the store?
4. What were you enticed to do while in the store?
5. What did you end up looking at in more detail or might have purchased that was being promoted?
6. In your opinion will this type of technology increase the customer traffic and overall sales?