Discussion thread is centered on the internal capabilities of organizations. Review the video “The Capability Concept” to refresh your understanding of the capability concept.

To prepare for this discussion, read the Cola Wars case (see the Yoffie reading last week), and review the reading by Barney, “Looking Inside for Competitive Advantage.” ((reading attached))

  • Using Barney’s characteristics (VRIO), revisit the Coca-Cola case and identify which resources are most important for competitive advantage.
  • Based on the analysis of Coca-Cola’s resources, make recommendations to Coca-Cola’s management as to which of the resources you have identified should be invested in (or divested) and/or which resources should be acquired.
  • minimum 5 references
  • APA style
  • 1 and a half page, without reference page including

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