Discuss and provide an example of how organizations are using database applications to obtain a competitive advantage.

Remember to research this and provide a citation from the library or internet – not the textbook or wikipedia. Post should “reply” to this post rather than creating a separate thread.

Your initial post should contain.

1. A summary of databases allow organizations to do.

2. An example of a specific use by an organization.

3. An argument for if this is a sustainable advantage.

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