Youâ€™re in charge of pricing Sonicâ€™s product for its launch early next year. Review the SWOT analysis you previously prepared as well as Sonicâ€™s competitive environment, targeting strategy, and product positioning. Now continue working on your marketing plan by responding to the following questions.
â€¢ What should Sonicâ€™s primary pricing objective be? Explain your reasoning.
I need answers for all the questions and overall it should be 450 words. I need references and you can refer to the textbook link below.
I need other references also apart from this book.