innovation marketing case

Please help me do two tasks of this assignment


Think about the last new product (e.g., a smart phone) you bought.

Answer the following:

How do you think its success will be affected by the five characteristics of innovation: relative advantage, compatibility, complexity, divisibility, and communicability?

Relativity – How superior or important is the innovation?

Compatibility – Does it match your value and experience?

Complexity – How difficult is it to use or understand?

Divisibility – The degree to which it can be tried on a limited basis.

Communicability – Can the benefits be seen and communicated?


Note: Estimating a full page response – single spaced

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