Below is the original discussion post I responded to. Then I was asked another question
Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the internetâ€™s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
Please respond to the below post.
So, in the competitive environment successful companies, successful sustainable companies understand that itâ€™s important to have a strategy that results in very high very strong returns and above average returns. These companies also realize they are only as good as their average return when matched with the same level of opportunities so, in terms of tech firms such as Microsoft or Apple or even Oracle how can these companies maximize their return there above average return in this type of competitive landscape.