competitive strategy 3

Assessment 1

Length and Marks

Criteria

1. Individual Assignment

Write an essay explaining the main strategy development tools and how they are used

1200 words; 20 Marks

Individual

Comprehensive discussion of any 4 of the following:

PESTEL, 5F, PROFIT, SWOT, Generic, Ansoff, Ghemawat, with academic references and practical examples.

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