proctor and gamble and the evolution of their strategy outside of the united states

Procter & Gamble: The Global Retailer

Read the “Evolution of Strategy at Procter & Gamble” case study on page 347 of your text and respond to the following:

  • How has the strategic posture of Procter & Gamble changed as a result of its experience outside the United States?
  • What factors caused it to change its strategy?
  • How would you characterize the strategy of Procter & Gamble today?
  • Assess Procter & Gamble’s current change in strategy and identify a strategy most likely to promote its business in the future.
  • Based on this case (and potentially other situations), what are some of the strategic changes companies might make as a result of their experiences outside of their home market?

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