Procter & Gamble: The Global Retailer
Read the “Evolution of Strategy at Procter & Gamble” case study on page 347 of your text and respond to the following:
- How has the strategic posture of Procter & Gamble changed as a result of its experience outside the United States?
- What factors caused it to change its strategy?
- How would you characterize the strategy of Procter & Gamble today?
- Assess Procter & Gamble’s current change in strategy and identify a strategy most likely to promote its business in the future.
- Based on this case (and potentially other situations), what are some of the strategic changes companies might make as a result of their experiences outside of their home market?