Many universities contract with commercial companies to run campus websites and e-mail services. These agreements provide Web services to colleges at little or no cost. However, these actions have aroused controversy, because major companies pay to place advertising on the sites. That gives marketers entrée to influence the attitudes of thousands of students who are involuntarily exposed to product messages. University administrators argue that they could not provide the services by themselves…expect to be able to fill out financial aid forms and register for classes online. Colleges that do not offer such services may lose their ability to attract students.
How do you feel about this situation? Should companies be able to buy access to your eyeballs from the university or school you pay to attend? Do you think that your university is an exception to this practice?
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