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Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 2: Cisco (pp. 58–59)
- How is building a brand in a business-to-business (B2B) context different than that of a business-to-consumer (B2C) market? How has Cisco managed to develop a strong customer relationship with their target market?
- How has the industry in which Cisco resides been doing over the last 5 years?
- Who are the top three competitors of Cisco, and what are their advantages/disadvantages with respect to their product/service development?
- Is Cisco’s plan to reach out to consumers a viable one? Why, or why not? As a marketing manager for Cisco, what would you recommend to be the next steps?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations