strategic position

Strategic positioning is an integral aspect of the potential success of a company. Review the resources regarding Kellogg’s (Decline in Cereal Sales Bites into Kellogg’s Results and Will Kellogg’s Cereal Sales Ever Return to Normal?), and consider the different elements that have played a role in the company’s current position, such as competition and industry trends. Then reflect upon your chosen company and post information on the following:

  • What is the background of the current market?
  • What are the most significant sources of competition for this company?
  • What are the significant industry trends that could impact your company?
  • Provide a brief synopsis of the overall market and key segments.

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