locate an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management. Address the following:
- Summarize the article and discuss the author’s main points.
- Relate the theoretical aspects of branding from Chapters 4 and 5 to the article. At a minimum, be sure to include the creative aspects of the brand elements.
- Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.
- What questions might you pose to the author of this article?
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use the article you chose and one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.