new product marketing unit 2 article review

locate an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management. Address the following:

  1. Summarize the article and discuss the author’s main points.
  2. Relate the theoretical aspects of branding from Chapters 4 and 5 to the article. At a minimum, be sure to include the creative aspects of the brand elements.
  3. Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.
  4. What questions might you pose to the author of this article?

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use the article you chose and one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

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