Marketing & Innovation

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Write 500 word essay – [Detailed outline of task attached]
Discuss to what extent marketing innovation is important to develop competitive advantage. Justify your views using a range of supporting evidence:
1. Demonstrate sound knowledge of marketing innovation and strategic competitive advantage?
2. Provide clear discussion on the relative importance of marketing innovation and strategic to gain competitive advantage.
3. Are the arguments should be well-supported .

4. Draw a wide range of references and apply correctly,

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