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Chapter 16

At this point, you need to make more specific decisions about managing the marketing intermediaries for Sonic’s first product. Formulate your ideas by answering the following questions.

• What types of retailers would be most appropriate for distributing Sonic’s smart phone? What are the advantages and disadvantages of selling through these types of retailers?

• What role should wholesalers play in Sonic’s distribution strategy? Why?

• What market-logistics issues must Sonic consider for the launch of its first smart phone?

I need answers for all the questions and overall it should be 450 words. I need references and you can refer to the textbook link below.…

I need other references also apart from this book.

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