The strategic planning process

CREATE a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.1) Define and explain each of the following tools/concepts below.  

  • The strategic planning process
  • S.W.O.T
  • Market Segmenting
  • Target Marketing
  • Product Positioning
  • Offerings: —product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing 

INSTRUCTIONS:

PLEASE USE REFERENCE STATED FOR ADDITIONAL ASSISTANCE; Fundamentals of Marketing by Tanner Raymond Chapters 1-7 

APA FORMAT/HEADING

4 BODY PAGES AND REFERENCE PAGE

PLEASE USE REFERENCE LISTED ALSO: 

PLEASE USE REFRENCES LISTED BELOW:::

          (Fundamentals of Marketing by Tanner Raymond)

          (Hall, S. (2017). Innovative B2B marketing: New models, processes and theory. GB: Kogan Page Ltd.)

NO GRAMMAR ISSUES/NO ERRORS

3-4 CREDIBLE SCHOLARLY SOURCES

Paraphrase or SUMMARIZE, you must use a SIGNAL PHRASE

USE IN TEXT CITATIONS; PLEASE USE QUOTATIONS

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