The management team at Side Launch just recently participated in a planning retreat looking at the future sustainability of their business. During the session Lily Findlay posed a question about product planning which got everyone thinking about managing products and innovation along a planned product lifecycle. She has asked you to provide your assessment of their current position to the management team.
Prepare an assessment of the current position for the management team to review
look at all of the products and the innovation strategy for the company and overlay it on the product lifecycle. Provide a critical assessment of their current products as well as comment on planning for the future from a company sustainability perspective.
THE PAPER SHOULD BE BASED ON THE FOLLOWING SUBJECTS:
product, product line, and product mix, steps in the new-product development process, and the concept of product life cycles.