Strategic Advantage and SWOT Analysis

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Option #2: Strategic Advantage and SWOT Analysis

Consider Nikolaou, Ierapetritis, & Tsagarakis (2011) and analyze this question in light of our learning in the past three weeks: What do they have to tell us about using a SWOT analysis to develop a strategic advantage? How can you most efficiently develop a SWOT analysis; and when might you decide not to use one?

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