STARBUCKS CASE STUDY QUESTIONS

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1. Obtain the Starbucks Corporation Fiscal 2012 Annual Report. Briefly summarize Starbuck s competitive environment and their strategy in response to that environment. Refer to information in the CEO s letter to shareholders and Item 1 and Item 1A of the Form 10-K for the fiscal year ended September 30, 2012.

2. Identify Starbuck s segments and briefly describe the activities within each segment, the brands/product lines and key financial metrics.

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