Choose an airline or an aircraft manufacturer using online, social media, and/or mobile marketing. If you happen to work for one, interview one of the employees involved in online/social media/mobile marketing. Otherwise, research (i.e. by analyzing the airline or aircraft manufacturer’s mobile marketing efforts via public and other available sources) to learn how the business uses these marketing activities and discuss their satisfaction with them.
- Develop a presentation which describes mobile marketing in general and its advantages and disadvantages. Prepare your presentation as if you were to present it to an aviation industry representative. Include examples of mobile marketing success stories and connect them to your chosen airline/aircraft manufacturer; how your chosen business could use mobile marketing and benefit more from it. Post your presentation on this discussion board.
(Use attached PowerPoint to make the presentation)