Select one element of the Marketing mix and discuss how marketing research could help that area.

Select one element of the Marketing mix and discuss how marketing research could help that area.

350 words, citations and references plz.

For reference ISBN: 978-87-7681-643-8

The Marketing Mix

Lesson Objectives

By the end of this lesson, students should be able to:

  • Be familiar with the various approaches to Marketing Strategy
  • Be able to create and implement a Strategic Marketing Plan
  • Have a working knowledge of Product, Place, Price and Promotion Strategies
  • Understand the relationship between Marketing and other functional areas

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