Select a global company of your choice in the service industry.

I need An annotated outline of this assignment also. An annotated outline is a map used to plan a paper, and it includes additional information or explanations.

Assignment

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

  • Describe the main line of business of the company.
  • Name 4 of the countries in which the company operates.
  • Explain in detail the implementation of the 4 Pmarketing mix concept by the company, including the following:
    • Competition
    • Target market
    • Product strategy
    • Distribution strategy
    • Communication strategy
    • Pricing strategy
  • Describe any differences observed in the implementation of this concept from one country to another.

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