Research Problem and Purpose

1. Select any two problems in the automotive industry and identify at least three major competitors within that industry. Visit their websites, gather data from all available sources and identify key strategic issues within the industry and key strategic issues for the individual companies. The process should cover the following research process and briefly discuss each step.

•        Research Problem and Purpose

•        Review of Relevant Literature

•        Study Framework

•        Research Objectives, Questions, or Hypotheses

•        Study Variables

•        Study Design

•        Population and Sample

•        Measurement Methods

•        Data Collection

•        Data Analysis

•        Discussion of Research Outcomes

•        Conclusion


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