Promotion and the Product Life Cycle

Promotion and the Product Life Cycle

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Assignment Content


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Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Assignment Steps

Create a minimum 700-word product strategy in Microsoft Word. Complete the following:

o   Select a product strategy.

o   Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).

o   Discuss two types of media methods you could use to highlight your product or service.

o   Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

o   Address three elements of the following product and promotion list:

o   Integrated marketing communication

o   Advertising strategy/objectives

o   Push and pull

o   Media strategy

o   Advertising execution

o   Direct marketing

o   Public relations/strategies

o   Positioning

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The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Format your assignment according to APA guidelines.

Submit your assignment.

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