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Wundermind is an educational mobile app company. They specialize in making educational games for kids and adults. Their games are designed to be a workout for the brain to keep people’s mental abilities sharp. They want to start offering corporate packages so companies can use their games for staff training, team building, and staff relaxation purposes.
You work at an advertising agency that is trying to get the account to market the new corporate packages for Wundermind. Pitch your recommendations in the form of a proposal by doing the following:
- Recommend two traditional marketing strategies to promote the organization.
- Recommend two “new marketing” strategies to promote the organization.
- Provide a 250-500-word summary of why these would be good strategies for the organization.
- Cite two to three references that support your recommendations.