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Chapter 8: Products, Services, and Brands: Building Customer Value

Chapter 9: New-Product Development and Product Life Cycle Strategies

HomeworkCHECK UPLOAD FOR MORE DETAIL

Create the Value: Market Segmentation Analysis and a Value Proposition

Your company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. The term retail brand refers to a retail store concept, as opposed to a manufacturer’s product or service brand – the retail company is the brand – like Target, GAP or Victoria’s Secret. Further details are available in Doc Sharing.

Your report should be 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references.

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