Peterson Corporation wanted to run an ad campaign that featured popular songs sung by the original singer. The aim was to make an emotional connection with people who remembered the songs. When Bette
SUPERIOR-PAPERS.COM essay writing company is the ideal place for homework help. If you are looking for affordable, custom-written, high-quality and non-plagiarized papers, your student life just became easier with us. Click the button below to place your order.
Order a Similar Paper Order a Different Paper
Peterson Corporation wanted to run an ad campaign that featured popular songs sung by the original singer. The aim was to make an emotional connection with people who remembered the songs. When Bette was approached to sing for the commercial, she refused saying she did not “do” commercials. Peterson Corporation still wanted to use the song, so they hired a backup singer for Bette and she was told to “sound as much as possible like the Bette record”. The backup singer did the commercial, and people, even close acquaintances of Bette, thought it was her. Bette sued Peterson Corporation for wrongfully appropriating her likeness.
Is it wrong to intentionally imitate a well known voice to advertise merchandise without the person’s permission?
Got stuck with a writing task? We can help! Use our paper writing service to score better grades and meet your deadlines.
Get 15% discount for your first order
Order a Similar Paper Order a Different Paper
