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MKT/435: Consumer BehaviorWk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Wk 5 – Impact of Online Crowdsourcing on Marketing Strategy Paper [due Mon]Assignment Content
Evaluate an online crowdsourcing site. Examples include Dell’s Ideastorm and Starbucks.
Write a 750- to 1,050-word paper in which you review a crowdsourcing site. Address the following:
- How has the organization leading the crowdsourcing utilized consumers to help build its organization?
- How does this option of crowdsourcing influence marketing strategy?
- What is the impact of mobile and social media campaigns on marketing strategy for this organization?
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