Marketing PP Presentation for Cortez Creations Explaing Web 3.0 with SWOT Analysis – 8-10 slides

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This task requires an understanding of the following scenario:

20 years ago, Pete and Anna Cortez started a small retail store—Cortez
Creations—selling custom and personalized gifts. Pete is the
businessman, and Anna has the creative eye and people skills to identify
new lines of merchandise for the store. What started with jewelry,
picture frames, and glassware for weddings, anniversaries, and
birthdays, their store now has a full line of personalized promotional
items for businesses, a custom T-shirt line, and items that can be
personalized for pet lovers, sports fans, and other special-interest
groups. The Cortezs have opened two other retail stores over the years
and have a thriving small business.
When the Internet became a
source for commercial transactions in the late 1990s, Pete invested in a
Web site for Cortez Creations. The Web site has navigation (via an
online catalog), online ordering (including payment by credit card), and
information about retail store locations. The Web site also has a page
on which consumers can sign up for e-mails and obtain special offers,
which can be redeemed in the retail stores or online.
The Web site
is maintained by Pete and Anna’s son, Pedro, or “Re-Pete” as the family
affectionately calls him. Re-Pete is a tech-savvy, 20-year-old who has
learned a lot about Internet Web sites from personal study, his
tech-savvy friends, and some courses at the community college. However,
Pete and Re-Pete both know that there is a lot they don’t know about how
to improve the Web site and how to add new ways to communicate with
consumers to capture more sales.
Pete and Anna have some
aggressive business objectives for Cortez Creations. They want to expand
sales from the local retail trading area, and they envision an improved
Web site that uses other digital marketing as the strategy for success.
They are concerned that retail store sales from the ground stores may
not be viable in the future because lease costs for retail space
continues to rise. In addition, the nature of the personalized and
customized gifts business is that it is highly seasonal, with Christmas,
Mother’s Day, and other holidays providing a lift in sales. With all of
that in mind, Pete and Anna wonder if they should begin planning for a
future with just one retail location and a warehousing and distribution
operation that supports Internet sales.
Pete and Re-Pete have
heard about Web 3.0, digital marketing, mobility marketing, and other
concepts and ideas that can help improve their Web site. It is up to you
to teach them about Internet-based marketing and to complete and
present a plan that is consistent with their business objectives. Cortez
Creations can be positioned for a successful future if the strategies
and tactics for the company’s Web site are on the mark.

For this task, you are to develop a PowerPoint presentation that helps

Pete, Anna, and Re-Pete understand the benefits of new Internet-based

methods of communicating with prospective and current customers to grow

their business. Your presentation should include the following:

  1. Summarize the benefits of Web 3.0.
  2. Describe the opportunity for Cortez Creations.
  3. Based on the scenario, present a SWOT analysis for the client.
    • List at least 3 objectives for Web 3.0 at the company.
  4. Discuss new technology to enhance Web 3.0.
  5. Briefly discuss at least 3 tactics for incorporating digital marketing.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

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