Marketing Myopia Essay
As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how
it relates to target markets. Also, recall that promotion is used to reach those target markets.
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of
marketing myopia that you have seen.
Your essay must include an introduction.
You must also reference at least one journal article from the CSU Online Library and one article from a business-related
or news website; therefore, your essay should be supported by at least two sources.
Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages.
All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.
See the CSU Success Center’s video for helpful information about writing essays. Click here to view the video.
Information about accessing the grading rubric for this assignment is provided below.