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THIS IS AN ESSAY PROJECT!!! Use your normal formatting.
Marketing in a Global Economy
Today’s marketing executives base marketing strategies on global needs. Marketing researchers gather information on consumers in foreign countries, study that information, and report their ﬁndings. The research ﬁndings become the basis for marketing strategies.
Thematic Project Assignment
In this project you will prepare a market research report that recommends marketing strategies that could be implemented by an American company marketing its goods or services in another country. You will need to research factors that should be considered in the country, study that information, and then write a two-page report.
Step 1: Brainstorm Skills You Need to Complete this Activity
Your success in writing a marketing report will depend on your skills. Preview the activity. Then brainstorm a list of the skills you will need to use to complete the activity and describe how you will use them. Skills you might use include:
- Academic Skills reading, writing, math, and science skills
- Basic Skills speaking, listening, thinking, problem-solving, and interpersonal skills
- Technology Skills word processing, keyboarding, database, spreadsheet
Skills Preview: Click here to view a graphic organizer you can use to brainstorm the skills you will use to complete the project.
Step 2: Choose a Business and a Career That Interest You
Think of a business that you fi nd interesting. Then think of a career related to that business. As you conduct research on marketing in a global economy, consider how it affects the business and career in which you are interested.
Step 3: Build Background Knowledge
Preview information on marketing in a global economy.
Step 4: Connect with Your Community
Conduct a local market survey by interviewing three business owners in your community to ask in which countries they market their goods or services. Ask how they market differently in this country and in other markets.
Step 5: Research Business Trends
Use library or Internet resources to research factors that should be considered when marketing another country. Use the checklist as a guide to your research. Keep records of your sources of information.
Step 6: Develop a Report
Use word processing and other software to develop a two-page market research report that includes all of the information described in this project research checklist.
Marketing in a Global Economy
✔ Describe how a U.S. company can learn about the needs of the consumers in another country.
✔ Describe how the language barrier affects trade with this country.
✔ Describe how the political, economical, cultural, and technological factors affect doing business with this country.
✔ Explain how the climate affects the types of goods and services that could be marketed in this country
✔ Describe the results of your research with a family member or other adult.
✔ Describe how the entrepreneur you interviewed influenced the business and career in which you are interested.
✔ Explain what the investigation and its results mean to you.
Submit as a word doc