Marketing Communications Campaign

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First of all, select ONE of the following themes within the POE topic: The role of POE media in the context of (a) an international integrated marcomms (IMC) campaign OR (b) a not-for-profit IMC campaign OR (c) an IMC campaign targeting children, it is also recommenced that the selected company shouldn’t be a large or well known company. This task involves an in-depth review of the academic literature on a particular area of marketing communications: Paid, Owned, Earned (POE) media. You will also select a current marketing communications campaign and discuss the extent to which, and how the academic concepts you have explored in a literature review are applied in that campaign. We will supply you with a shortlist of themes to choose from to help you focus your literature review and choice of a relevant campaign for the application. see all the information in the file below.

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