Internet Research, Group Case Often, websites for major airlines contain news of current special…

Internet Research, Group Case Often, websites for major airlines contain news of current special fares and flights. A decision to run a brief ‘‘fare special’’ is an example of a tactical decision. Form a group with one to three other students. Have each member of the group choose one or two airlines and check their websites for recent examples of fare specials. Have the group collaborate in preparing a presentation to the class discussing the types of cost and revenue information that would go into making this type of tactical decision.

 

 

 

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