Integrated Marketing – Advertising

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Media may be a very powerful influencer for different segments of society. Marketing managers should be concerned with how their messages affect consumers. There are many ways to promote products without misleading consumers. The American Marketing Association supports ethical communications to protect vulnerable segments of society.

Go online and find two different videos that discuss the impact of advertising on vulnerable segments.

Please respond to these video Discussion topics.

1. Give a brief review of the videos you found and discuss how advertising will impact people differently; include yourself as an example.

2. Discuss the potential for advertising to affect vulnerable segments such as the elderly, children, and the less educated.

3. Will this impact only be today, or may it affect the viewer’s future as well?

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