Why is beta the appropriate measure of risk for a single security in a large portfolio? Do you use b

Why is beta the appropriate measure of risk for a single security in a large portfolio?  Do you use beta when selecting stocks and if not will you do so now?

 

What are the two components of the total risk of a security and how can these be mitigated? Are there any others you can think of?  Have you used any of these tools and if so did you find them useful?

 

What is Time Value of money, why is it important and why is it less important in 2008-2015?

 

Each Answer must be 100-200 words.  Provide reference for all responses.

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