For each of the following scenarios, identify what customresearch approach would be of most value. F

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For each of the following scenarios, identify what customresearch approach would be of most value. First, specify aquantitative or qualitative approach, then, add any specifics(quantitative on-site survey, qualitative focus groups, etc.) Aminor league hockey team wants to find out how game attendees feelabout their game experience. A brand of baseball gloves and gear,looking to develop a new advertising campaign aimed at parents ofLittle League players, want to understand what emotional ties kidsand their parents have to equipment handed down. A motor sportsvenue is considering offering various ticket packages that includemulti-day passes, varying food and beverage options, andmerchandise offers. The venue needs consumer feedback to identifyappropriate pricing and interest in the offers. A professionalsport league wants to gain an understanding of how avid and casualfans’ opinions of the league change when athletes run afoul of thelaw. A major sports drink brand wants to know how its sponsorshipof college football is driving purchase behavior among people ages18-25 who are athletically active. Attached

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