Business communication can either be internal, within a business organisation, or external,… 1 answer below »

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Business communication can either be internal, within a business organisation, or external, between

the organisation and its existing and potential customers. This assessment supports students in

developing their skills and knowledge in selected business communication methods, including an

examination of the theoretical underpinnings of communication in business.

This assessment has been designed to:

• Appraise students’ ability to academically research and evaluate characteristics of effective

business communication.

• Apply critical thinking skills utilising supporting evidence to justify arguments.

• Students are expected to demonstrate practical understanding of application of business

communication skills and their importance in professional development.

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