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Business communication can either be internal, within a business organisation, or external, between
the organisation and its existing and potential customers. This assessment supports students in
developing their skills and knowledge in selected business communication methods, including an
examination of the theoretical underpinnings of communication in business.
This assessment has been designed to:
• Appraise students’ ability to academically research and evaluate characteristics of effective
• Apply critical thinking skills utilising supporting evidence to justify arguments.
• Students are expected to demonstrate practical understanding of application of business
communication skills and their importance in professional development.