A firm’s incentive to sell is equal to: A. True economic value (TEV) minus cost of goods sold (C

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A firm's incentive to sell is equal to:

A. True economic value (TEV) minus cost of goods sold (COGS).

B. True economic value (TEV) minus product price.

C. Product price minues cost of goods sold (COGS).

D. Perceived value (PV) minus price.

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